Bibliografia completa

Aim of this research is the persuasive communication in preaching performed in Brazil of the Modern Age. The sermons of Father Antonio Vieira, the famous Luso-Brazilian preacher, are analyzed. The method is historical cultural analysis. Result is that preaching is the product of a complex process of construction of certainty that, through the ordained use of the word according to the precepts of Rhetoric, obtains the effect of mobilizing the psychic dynamism of the recipients and thereby leads to intellectual certainty concerning the transmitted doctrinal content and to moral certainty concerning the pertinence of the reform of customs proposed by the preacher.